What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Everybody knows what relevance is. It is a "ya'know" notion, concept, idea–no need to explain whatsoever. Searching for relevant information using information technology (IT) became a ubiquitous activity in contemporary information society. Relevant information means information that pertains to the matter or problem at hand—it is directly connected with effective communication. The purpose of this book is to trace the evolution and with it the history of thinking and research on relevance in information science and related fields from the human point of view. The objective is to synthesize what we have learned about relevance in several decades of investigation about the notion in information science. This book deals with how people deal with relevance—it does not cover how systems deal with relevance; it does not deal with algorithms. Spurred by advances in information retrieval (IR) and information systems of various kinds in handling of relevance, a number of basic questions are raised: But what is relevance to start with? What are some of its properties and manifestations? How do people treat relevance? What affects relevance assessments? What are the effects of inconsistent human relevance judgments on tests of relative performance of different IR algorithms or approaches? These general questions are discussed in detail.
Visitor participation is a hot topic in the contemporary world of museums, art galleries, science centers, libraries and cultural organizations. How can your institution do it and do it well? The Participatory Museum is a practical guide to working with community members and visitors to make cultural institutions more dynamic, relevant, essential places. Museum consultant and exhibit designer Nina Simon weaves together innovative design techniques and case studies to make a powerful case for participatory practice. "Nina Simon's new book is essential for museum directors interested in experimenting with audience participation on the one hand and cautious about upending the tradition museum model on the other. In concentrating on the practical, this book makes implementation possible in most museums. More importantly, in describing the philosophy and rationale behind participatory activity, it makes clear that action does not always require new technology or machinery. Museums need to change, are changing, and will change further in the future. This book is a helpful and thoughtful road map for speeding such transformation." -Elaine Heumann Gurian, international museum consultant and author of Civilizing the Museum "This book is an extraordinary resource. Nina has assembled the collective wisdom of the field, and has given it her own brilliant spin. She shows us all how to walk the talk. Her book will make you want to go right out and start experimenting with participatory projects." -Kathleen McLean, participatory museum designer and author of Planning for People in Museum Exhibitions "I predict that in the future this book will be a classic work of museology." --Elizabeth Merritt, founding director of the Center for the Future of Museums
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Administrators of museums and other informal-learning centers often need to demonstrate, in some tangible way, the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums, zoos, botanic gardens, nature centers, camps, and youth programs. This new edition incorporates the many advances in the burgeoning field of informal learning that have been made over the past decade. Practical Evaluation Guide serves as a basic, easy-to-follow guide for museum professionals and students who want to understand the effects of such public institutions on the people who visit them.
What if you were becoming irrelevant and didn’t even realize it? We are living in a time of rapid disruption and upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Blockbuster, Borders, and Kodak leaves us with little doubt—shifts are happening, and no organization or brand is immune to extinction. In this landmark bestseller, award-winning trends forecaster and business strategist Michael McQueen explores the 5 reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies 6 keys to re-inventing your organization before change forces you to. “This carefully researched and well-written book speaks to the most critical leadership issue facing organizations, businesses, and humanity itself.” Dr. Ken Dovey, Associate Professor, University of Technology Sydney “Never has a book like Michael McQueen’s been more important. Ignore it at your peril.” Dan Gregory, CEO of The Impossible Institute www.MichaelMcQueen.net
From the outset, this book has evoked strong responses. Its central claim is that given a comprehensive theory of inferential communication, there is no need for a special theory of translation. This has been praised by some as "wise and right" (Dell Hymes) and condemned by others as "astonishing, not to say perverse" (Kirsten Malmkjaer). Gutt's call to move from semiotics to an inferential paradigm of communication remains a challenge for many. The debate continues and so does the demand for the book, resulting in this second edition. There is a 'Postscript' entitled 'A decade later', where the author addresses peer criticism, especially from those involved in the movement of 'translation studies', and attempts to bring out more clearly the unique mandate of translation. New perspectives, such as authenticity, are also introduced. Marginal notes, some tongue-in-cheek, liven up the discussion and new references ensure its currency.
Every year millions of Americans visit national parks and monuments, state and municipal parks, battlefield areas, historic houses, and museums. By means of guided tours, exhibits, and signs, visitors to these areas receive a very special kind of educatio