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Genre:
Date Book: 1899
Editor by:
Format Book: PDF, ePUB & Audiobooks
Download: 328
Languages: English, French and German

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Genre: Liturature
Date Book: 1957
Editor by: Library of Alexandria
Format Book: PDF, ePUB & Audiobooks
Download: 270
Languages: English, French and German

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Genre: Psychology
Date Book: 2002
Editor by: SAGE
Format Book: PDF, ePUB & Audiobooks
Download: 365
Languages: English, French and German

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

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Genre: Language Arts & Disciplines
Date Book: 2005
Editor by: John Benjamins Publishing
Format Book: PDF, ePUB & Audiobooks
Download: 257
Languages: English, French and German

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

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Genre:
Date Book: 1894
Editor by:
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Languages: English, French and German

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Genre: Business & Economics
Date Book: 2004
Editor by: Psychology Press
Format Book: PDF, ePUB & Audiobooks
Download: 220
Languages: English, French and German

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.

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Genre: Language Arts & Disciplines
Date Book: 1991-02-28
Editor by: SAGE
Format Book: PDF, ePUB & Audiobooks
Download: 233
Languages: English, French and German

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

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Genre: Literary Criticism
Date Book: 1997-07-15
Editor by: Palgrave Macmillan
Format Book: PDF, ePUB & Audiobooks
Download: 222
Languages: English, French and German

Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.

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Genre: Fiction
Date Book: 2019-07-19
Editor by:
Format Book: PDF, ePUB & Audiobooks
Download: 150
Languages: English, French and German

At twenty-seven, Anne Elliot is no longer young and has few romantic prospects. Eight years earlier, she had been persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortunenor rank. What happens when they encounter each other again is movingly told in Jane Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, but, above all,it is a love story tinged with the heartache of missed opportunities.

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Genre: Juvenile Fiction
Date Book: 2020-11-24
Editor by: Sweet Cherry Easy Classics
Format Book: PDF, ePUB & Audiobooks
Download: 96
Languages: English, French and German

Adapted stories with contemporary illustrations to introduce classical literature to a wider audience.