Responsive image
Genre: Advertising
Date Book: 2009
Editor by: Excel Books India
Format Book: PDF, ePUB & Audiobooks
Download: 418
Languages: English, French and German

This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Responsive image
Genre: Advertising
Date Book: 1989
Editor by: Tata McGraw-Hill Education
Format Book: PDF, ePUB & Audiobooks
Download: 430
Languages: English, French and German

Responsive image
Genre: Advertising
Date Book: 2009
Editor by: Pearson Education India
Format Book: PDF, ePUB & Audiobooks
Download: 768
Languages: English, French and German

Responsive image
Genre: Advertising
Date Book: 2005
Editor by: Gyan Publishing House
Format Book: PDF, ePUB & Audiobooks
Download: 232
Languages: English, French and German

1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Responsive image
Genre: Advertising
Date Book: 1969
Editor by: Nirali Prakashan
Format Book: PDF, ePUB & Audiobooks
Download:
Languages: English, French and German

Responsive image
Genre: Business & Economics
Date Book: 2008
Editor by:
Format Book: PDF, ePUB & Audiobooks
Download: 272
Languages: English, French and German

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

Responsive image
Genre: Political Science
Date Book: 2004
Editor by: Chinese University Press
Format Book: PDF, ePUB & Audiobooks
Download: 206
Languages: English, French and German

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Responsive image
Genre: Business & Economics
Date Book: 2007
Editor by: Copenhagen Business School Press DK
Format Book: PDF, ePUB & Audiobooks
Download: 462
Languages: English, French and German

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

Responsive image
Genre: Business & Economics
Date Book: 2006
Editor by: M.E. Sharpe
Format Book: PDF, ePUB & Audiobooks
Download: 240
Languages: English, French and German

Responsive image
Genre: Business & Economics
Date Book: 2008
Editor by: Greenwood Publishing Group
Format Book: PDF, ePUB & Audiobooks
Download: 202
Languages: English, French and German

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.